This agency’s ‘clean graffiti’ is stunning the internet | Creative Bloq
This agency’s ‘clean graffiti’ is stunning the internetBy Joseph Foleylast updated 1 day agoCould it be the next big guerrilla marketing trend?Guerrilla marketing can be an effective technique to create a buzz, especially when resources are limited. And a UK marketing agency has shown that a little innovation can go a long way. It’s received quite a reaction online to its real-world ‘clean graffiti’ technique, which it thinks could become a trend.Harrix Group blasts water onto dirty streets to stencil eye-catching messages that eventually disappear as the pavement is reclaimed by the grime of the city. It’s not a new technique, but it’s been blowing people away on Instagram as surely as it blasts dirt of the street. Group CEO James Rix tells us more about why he thinks it’s a sound alternative to big billboard advertising.
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