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Custom Google Analytics Dashboards – Why and How to Create Them

In case you haven’t noticed it yet, here at TorqueMag we are a little obsessed with web analytics. You can see it from articles like these:

Why do we stress this point to so much? Because knowing what is going on with your site traffic is the first step in optimizing your web presence for it. Or as Sherlock Holmes puts it:

It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.

In other words, having access to and analyzing your data is an essential part of making informed decisions about your site.

In this post, we want to talk about a tool that helps you cut through the noise and focus on the data that really matters: custom Google Analytics dashboards.

If you want to know what they are, why you should use them and most importantly, how to implement custom dashboards in Google Analytics, just keep reading.

What are Google Analytics Dashboards?

We can’t possibly discuss how to customize dashboards until we cover what they are in the first place. Here’s how Google defines them:

Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports.

In short, your dashboards give you an overview of your website data.

Source: Custom Google Analytics Dashboards – Why and How to Create Them