#1: Define your brand and become an expert. Take the time to do some soul searching and determine exactly who you are and what makes up your brand. Use words such as collaborative, resourceful, flexible, forward-thinking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine and/or accessible to describe your persona, culture, and outlook. Whether you’re looking to garner media attention, attract new clients or build your business, you should focus on becoming an expert in your field. Avoid establishing an expertise that’s irrelevant to your mission, goals, and vision. You’ll just be wasting your time.For example, if you know corporate tax accounting, it’s probably not wise to brand yourself as a personal financial expert. Yet, remember that people want to hear about the professional you, but they also want to understand your personality. Don’t be afraid to inject your personality into the conversation.
Source: Five Tips to Branding Yourself